Ed Hardy Is Failing and It’s All Jon Gosselin’s Fault

                                                               ( Jon Gosselin )                                                                                                                                                    ( Ed Hardy ) 
Did you think that ever since Jon found common ground with ex-wife Kate, peace would reign upon the Gosselin land?
Think again. The former reality TV dad has a whole new enemy. Ed Hardy, the tattoo artist behind the formerly ubiquitous T-shirt line, is pointing fingers at Gosselin and blaming him for the downfall of his company.
You see, in the middle of the "Jon & Kate Plus 8" drama back in 2009, Jon was photographed all over Cannes with his then-girlfriend, Hailey Glassman. And throughout his good times in the French town, he was wearing colorful Ed Hardy.
“That Jon Gosselin thing was the nail in the coffin,” Hardy tells the New York Post. “That’s what tanked it. Macy’s used to have a huge window display with Ed Hardy, and it filtered down and that’s why Macy’s dropped the brand.”
In 2009, Jezebel called it, declaring the line the "Axe body spray of clothing" and writing, "Ed Hardy gear can be found on everyone from Britney Spears to Hulk Hogan to Paris Hilton to the brand's newest 'hot' ambassador, Jon Gosselin, who apparently reps the brand's sailor-tattoo punk aesthetic, for what says 'rebel' more than a man who rose to fame as the father of eight children on a reality show for TLC?"
By August 2010, business websites were writing about the "Ed Hardy collapse."
Of course, Gosselin can't take all the blame. Some should go to the guy behind Hardy's license, Christian Audigier, who invited the reality train wreck aboard his yacht in the South of France.
"Christian worships celebrities so much, he will get next to anyone who is famous for anything,” Hardy said. “If he could have gotten Charles Manson in a shirt, he would have.”
Hardy's line began as a whim – just a few shirts for his tattoo parlor. Audigier stumbled upon them and, in 2005, decided to make them his follow-up venture to the successful Von Dutch brand. Eventually, there were at least 70 sublicenses, from lighters to fragrances and all those t-shirts in between, as the company grossed more than $700 million in 2009.
Now, you're more likely to find Hardy goods at T.J. Maxx than retail department stores.
As for Hardy, the artist is busy pimping his new memoir, "Wear Your Dreams: My Life in Tattoos."
In the meantime, we're thinking a thank you note to Mr. Gosselin may be in order.


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